Tori Orr

“There is no use trying, said Alice; one can't believe impossible things. I dare say you haven't had much practice, said the Queen. When I was your age, I always did it for half an hour a day. Why, sometimes I've believed as many as six impossible things before breakfast.”

Who: I am a communicator who designs information for customers of government agencies, academic non-profits, and entertainment companies. What: I create communication solutions that simplify complex production cycles, enable stronger partnerships, promote technical projects, and deliver compelling narratives. How (specialties): Organizational communication and crisis planning, research and investigative reporting, information and visual design acumen, and understanding how the psychology of persuasion and cultural pressures influence all varieties of experience design.

Manager, Library Information Services at Montana State Library

July 2004 - June 2006

Managed the Information Services Division of the Montana State Digital Library (MSdL) with a patron base of 10,000 state employees, 30 state agencies and the citizens of Montana. Responsibile for library information and research services with a budget of $300K and materials replacement cost of two million. The mission was to provide public access to government publications, GIS data, and biological information on Montana's wildlife through the first digital institutional repository for state-produced information. (Helena, MT)

Director of Information Architecture at DentsuFuse

March 2001 - March 2002

This company was a subsidiary of Dentsu, Japan's largest advertising agency. o Launched a User Experience division in the marketing arm of this major advertising agency. o Recruited and managed creative and technical team while creating targeted sales presentations to acquire new business. o Designed the GUI and instituted Japanese-English bilingual intranet timekeeping web application with workflow and metrics reporting functions. o Conveyed usability and technical information to a non-technical audience and corporate clients. Coordinated asset management and front-end web production for Fortune 500 websites. (Tokyo, JAPAN)

Sr. Information Architect at USWeb/CKS and marchFirst

April 1999 - March 2001

While USWeb - marchFIRST's lifespan was brief, it was a pioneering new media agency and the largest in the world at over 10,000 employees. (see: http://en.wikipedia.org/wiki/USWeb) o Designed the content and information required for business websites and consumer applications by applying usability standards and heuristic analysis. o Drafted and conducted usability tests. Connected users to applications by incorporating technical requirements into task flow analysis and functional schematics. (San Francisco, CA & Portland, OR)

Consultant/Design Contractor at ZDtv.com, Navio Communications, Paramount Digital Entertainment

1995 - 1998

Ziff Davis & Bloomburg.com - Web Designer (San Francisco, CA 1998) Created storyboards and concept designs for the original ZDtv website. Consulted with media outlets interested in broadcasting web-content over television to communicate news and entertainment to a national audience. IFusion.com - Art Director (San Francisco, CA 1996 - 1997) Used proprietary content management software to broadcast interactive programming over the internet. Managed client change requests and edited layout for multiple channels of information and entertainment. Translated best practices in online publishing to web-based applications. Paramount Digital Entertainment - Graphic Designer and Writer (Mountain View, CA 1995 - 1996) Provided copy writing and editing for both Bristol-Meyers Squibb "Women's Link" and the original "Star Trek Continuum" Website. Contributed content as writer, photographer and tech support in one of the earliest online web-casts at Paramount's 30th Anniversary of Star Trek Celebration in Huntsville, Alabama.

Technical Communications Manager at MIT Lincoln Laboratory

October 2008

MITLL is a non-profit research and development Laboratory governed by MIT. I manage over $2M in project resources and lead an in-house creative team of 25 delivering print and digital media communication plans and technically sophisticated marketing materials. My sector serves a customer base of 3,500 scientists, engineers, and chief executives ensuring researchers can effectively communicate highly technical and sensitive information through print, video, and digital media. We coordinate over 24 workshop and conference events each year that connect project sponsor funding with Lab programs. This position requires a security clearance.

Northeastern University

2011 – 2012

Masters of Science

Yale University - Yale School of Management

2010 – 2010

Certificate

Concentration: Business Perspectives for Creative Leaders

Drexel University

2002 – 2005

Masters of Science

Concentration: Library & Information Science

University of Oregon

1992 – 1994

Bachelor

Concentration: BS Fine & Applied Art, BA English Literature

Presidio of Monterey and Goodfellow AFB

1982 – 1985

Honorable Separation 1985

Concentration: Military Operational Art and Science/Studies